Editorial

Checkmate! But the game’s not over…

I always used to think that some people lived in a special world of their own. A world reserved for legends, heroes and Nobel brains. As a little girl, I imagined that there…

Italy’s true image

Italy is a serious and competitive manufacturing country. Its exports are soaring. In Europe it is second only to Germany, which it is fast catching up

It really does seem that Italy’s worst enemies are the Italians themselves. Marco Fortis, vice president of the Edison Foundation and Economic Observatory advisor to the Italian Ministry of International Trade, certainly thinks…

BBF products: Italy does better

Exports to emerging markets of Italian “beautiful and well-made” products will increase by 45% within 2020

According to a study conducted by the Dutch consultant, KMPG, “Made in Italy”, intended as an umbrella brand, has a degree of recognition which is second to only the giant multinationals in the…

The desire for lightness

Thinking light. This is our weapon for overcoming hard times

It seems that the spark capable of reigniting the engine of industrial growth could well be a green one. It is a spark that the supporters of the green economy consider a powerful…

Want to be successful? Think like a leader

Anthropologist Simon Sinek explains how great innovating leaders inspire the masses. And how they can drive their companies

What do Martin Luther King, the Wright brothers and Apple have in common? The way they think, act and communicate. In great leaders that inspire the masses, this is guided by a “why-how-what”…

3D printing

The “imperfect” revolution

3D printing means anyone can create everything they want. But it is more than simply a new production philosophy. It is also a new way for objects to be perceived Somebody called 3D…

Fail harder, move fast and break things

Here are the basic requirements for finding a job in Silicon Valley: you need to have made a mistake and then pulled through. Better still if you did it clamorously. It means you…

The Marketing 3.0 Era is here

A new marketing model treats customers not as simple consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for…

The cracks on the A380 Airbus

The evaluation of the structural integrity is always an open problem that should not be underestimated, especially when dealing with new materials and projects. Dedicating resources to this aspect of designing and to…

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