Clariant’s Newest ColorWorks opens near Chicago

Clariant announced the grand opening of ColorWorks® North America. The center is located in West Chicago, Illinois, USA, conveniently close to the City of Chicago and two major airports.

ColorWorks is the highly specialized color creation service of Clariant Masterbatches, tailored especially to the creative development needs of brand companies. The center in West Chicago is one of several such sites around the world that are aimed at helping companies accelerate new products to market and use color more effectively to cultivate brand recognition and value. The facility has a significant competence in packaging, but is able to serve any market, from automotive to appliance, household and consumer goods, electrical/electronic, furniture, medical, etc.

 

Visitors – designers and product developers – will have access to a wide array of tools and expertise to help them through the process of translating their ideas and visions into living color. These include: ColorForward, Clariant’s color and trend direction guide; Wall of Color, a constantly growing library of color samples, presented in the most important thermoplastic polymers; global color database, which logs tens of thousands of color developments made by Clariant around the world; three-dimensional digital prototyping.

Once the range of options has begun to narrow, ColorWorks staff can help visitors create mood boards that assemble all the different facets of a product or package – typography, imagery, headlines, textures and other sensory and environmental elements – together with a color palette. Using mood boards, the team can more easily share the feeling, tone and direction of their creative process with other stakeholders.

The ColorWorks experience continues in the Process Lab, which houses lab- and production-scale plastics-processing equipment dedicated to making simple parts for color evaluation.

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